Tonight we came to the conclusion that there are actually five stages to mastering the art of marketing:

  • Level 1: You don't know about marketing. You are a happy marketing target.
  • Level 2: You understand marketing. You're starting to think you'd better be marketing than being marketed at.
  • Level 3: You master marketing. You realize you now have the power to manipulate people and they don't even complain about it (cf #1).
  • Level 4: Steve Jobs.
  • Level 5: Jesus.

Comments from long ago:

Comment from: Laura Florence

you actually forgot the 2b) level (where the 90% of the marketers stands still). You aren’t capable of doing absolutely nothing - noone really knows what “marketing” means - you read a book about some Japanese general that was using marketing while killing his enemies - et voilà, you’re a marketer, you finally found a job!

Cheers from Italy Laura

2007-11-06 15-31

Comment from: sev

Digne de Chris Anderson himself. J’ai pas résisté, je te cite sur ma page facebook !

2007-11-30 14-44

Comment from: HS

OK. I see Steve Jobs there but where’s Bill Gates? I can’t argue with Jesus there, though.

2009-11-12 03-58

Comment from: Patrick

Item 5 reminds me of George Carlin (may he rest in piece) and his speech about religion being the ultimate BSer (from memory “There is an invisible man, living in the sky and he has this special list of ten things that if you do any one of them you go burn in Hell for ever and ever… but he loves you!”)

2009-11-20 23-47

Comment from: Elena Lucca

You forgot stage 0. You don’t know about marketing and you absolutely have no money to be happy…

2010-04-20 19-13