https://www.fplanque.com/categories/marketing/ Recent content in Marketing on fplanque.com [EN] Hugo -- 0.134.3 en-us Sun, 12 Jun 2022 14:03:59 +0000 https://www.fplanque.com/work/marketing/facebook-vs-google-social-advertising/ Thu, 03 Feb 2011 00:08:00 +0000 https://www.fplanque.com/work/marketing/facebook-vs-google-social-advertising/ I've been explaining this to people over and over again and I reached the point where I just want to point them to a web page to read through before we can talk some more about it :p So here it is, in a nutshell, the whole deal about Google and Faceboo… https://www.fplanque.com/work/marketing/the-dip-knowing-when-to-quit-and-when-to-stick/ Fri, 05 Dec 2008 20:10:00 +0000 https://www.fplanque.com/work/marketing/the-dip-knowing-when-to-quit-and-when-to-stick/ I just finished reading "the dip" by Seth Godin. I actually didn't really know what the book was about and I basically picked it up just because it was less than $10 and because I loved previous books by Seth Godin (no doubt he's one of the greatest… https://www.fplanque.com/work/marketing/press-release-pr-issues/ Fri, 18 Apr 2008 17:18:46 +0000 https://www.fplanque.com/work/marketing/press-release-pr-issues/ Interestingly enough I just stumbled upon an old IRC conversation where I was asking some PR questions to Robin "Roblimo" Mille, editor of NewsForge. It's pretty old (the file date says April 2004), but I thought it was still interesting... fplanque:… https://www.fplanque.com/work/management/quote-of-teh-day-strategy/ Thu, 10 Apr 2008 02:55:35 +0000 https://www.fplanque.com/work/management/quote-of-teh-day-strategy/ "Giving up the illusion that you can predict the future is a very liberating moment. All you can do is give yourself the capacity to respond... the creation of that capacity is the purpose of strategy." - Lord John Browne Chairman of BP https://www.fplanque.com/work/marketing/making-money-offline-seminar/ Thu, 07 Feb 2008 04:42:00 +0000 https://www.fplanque.com/work/marketing/making-money-offline-seminar/ I've been laughing my ass out reading the report about Papa Hari's "Make Money Offline" seminar! Just a couple of quotes to give you an idea: "It was really cool, the way they taught us how to make money, like getting a job or starting a business,"… https://www.fplanque.com/work/marketing/5-stages-of-marketing/ Tue, 06 Nov 2007 08:47:08 +0000 https://www.fplanque.com/work/marketing/5-stages-of-marketing/ Tonight we came to the conclusion that there are actually five stages to mastering the art of marketing: Level 1: You don't know about marketing. You are a happy marketing target. Level 2: You understand marketing. You're starting to think you'd better… https://www.fplanque.com/work/marketing/subliminal-advertising/ Sat, 16 Jun 2007 16:01:00 +0000 https://www.fplanque.com/work/marketing/subliminal-advertising/ Nope, this is not the usual funny YouTube video stuff. This one shows the power of subliminal advertising... https://www.fplanque.com/work/marketing/business-branding-strategy/ Fri, 30 Mar 2007 01:02:27 +0000 https://www.fplanque.com/work/marketing/business-branding-strategy/ My take on the topic… Why should a legitimate business need to worry about branding? Well, if you wait long enough, any type of business is bound to be commoditized at some point. Actually, they even managed to commoditize artistic creation!… https://www.fplanque.com/work/marketing/attention-deficit-adapting-your-business/ Sat, 19 Aug 2006 18:56:00 +0000 https://www.fplanque.com/work/marketing/attention-deficit-adapting-your-business/ "Lists and types of bite sized content that offer immediate reward to an attention and time scare audience typically spread further than content which requires more attention. The attention deficit most of us live with is going to constrain the types of… https://www.fplanque.com/work/marketing/there_s_more_than_the_code/ Mon, 11 Apr 2005 22:26:00 +0000 https://www.fplanque.com/work/marketing/there_s_more_than_the_code/ Oh well... I think it's been too long since I last read some great wisdom like the one on Joel on Software. I read this really insightful peace today about all the important things beyond just the actual software code. Here's a funny quote: Human… https://www.fplanque.com/work/marketing/understanding-marketing/ Sun, 10 Oct 2004 23:48:00 +0000 https://www.fplanque.com/work/marketing/understanding-marketing/ I received the following in a spam, but I thought I was an interesting image: You see a fabulous girl/guy at a party. You approach them and say, "I'm fantastic in bed." That's Direct Marketing. You're at a party with a bunch of friends and see a… https://www.fplanque.com/work/it-business/it-independant-innovation-dead/ Sun, 27 Jul 2003 14:26:00 +0000 https://www.fplanque.com/work/it-business/it-independant-innovation-dead/ Two quotes from PHPeverywhere: "Perhaps the problem is that the computer industry is maturing, so all the cool corners where you could do your own thing in peace are disappearing slowly..." -John Lim: "Gamma Radiation from Microsoft turns open source…